In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and creative. Because the human brain processes visuals far faster than text, ...

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a ...

The Advertising Association (AA) is rolling out best practice guidance for the responsible use of AI in generative advertising to help brands navigate this emerging tech. Released today (5 February), ...

A common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than read, one of the best ways to maximize marketing dollars is to ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...