BERLIN, Germany — Whether you love it, hate it or couldn’t care less, there is no denying the Volkswagen Beetle is an iconic piece of automotive history – but it does have a dark past. The Volks Wagen ...

A new Super Bowl commercial from Volkswagen — its first U.S. ad during the big game in 10 years — is putting a heavy focus on its most iconic vehicle: the Beetle. The Beetle last saw mainstream ...

Volkswagen is making a return to Super Bowl commercials after a decade-long absence with a nostalgic spot titled “An American Love Story.” Scheduled to air during Super Bowl LVIII on Sunday, February ...

The Kansas City Chiefs won the Super Bowl last night, but they weren’t the only ones that scored big. Quite the opposite as companies spend millions on Super Bowl commercials in an attempt to generate ...

VW's U.S. sales fell 13 percent in 2025, so the campaign will feature the whole lineup, including a vehicle that is not ...

In the beautifully animated spot, a lifelong owner of an original Beetle flashes back to his life's milestones. The Bug is witness or participant in every turning point, from learning to drive to ...

Back in the 1970s, the idea that Volkswagen might stop making the Beetle was unthinkable. The car and the brand that built it had become synonymous, and no one could imagine that VW would give it up ...