A new ad campaign for Campbell Soup Co.'s V8 that rolled out earlier this year has pump up sales of the juices with its retro approach. Like the products 1970s ads, new spots show people getting ...

*The V8 brand is updating its classic 'Could've Had A V8' advertising campaign with a new twist to motivate people to get more vegetables in their diets. * 'Long Live Vegetables' features real people, ...

First, there was the soup slip-up with Barbara Walters. Now, it's the V8 juice debate. In the latest sign that Campbell Soup has a long way to go in tuning its marketing voice, the company has said it ...