Shaquille O'Neal recalled the story that inspired him to reject a deal with Reebok and begin his own line of affordable sneakers.

Add Yahoo as a preferred source to see more of our stories on Google. Shaquille O’Neal’s eponymous Shaq line is famous for offering affordable sneakers, but the former NBA superstar and current ...

The shoe business in the NBA is a battlefield unlike anything else in professional sports. Giant companies such as Nike and Adidas dominate the field, signing the league's biggest stars to signature ...

Last year, Shaq leveraged his role with Reebok to bet on Angel Reese while she was still in college. As a result, the Chicago Sky forward now has a new signature shoe deal with the apparel company.

Shaquille O'Neal may be worth hundreds of millions now and appear on everything from pizza boxes to gummies, but rewind to his college days at LSU and things looked a little different. Back then, the ...

Shaquille O'Neal is a man of many talents, known for his time in the NBA, as an NBA commentator and as an investor. A new line of gummies was recently released and O'Neal is using the launch to ...

Success is all Shaquille O'Neal knows. The Basketball Hall of Famer dominates every industry he touches with a smile on his face: sports, entertainment, footwear, and now candy. Can you dig it?

Todd Krinsky’s life’s work has been to make Reebok a preeminent shoe company. It’s no exaggeration. He has spent almost 33 years at the company, working his way up from the bottom to the top, where he ...

Nikola Jokic and Joel Embiid have won the last four MVPs, but neither is currently signed with one of the top athlete shoe brands in the U.S., and Gilbert Arenas has a theory for that. During an ...