QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant menu, checking product details, getting a discount, or making a quick payment.

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Snapchat is pitching its Snapcodes QR codes as a key ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

The QR code has been declared dead and reborn so many times that marketers could be forgiven for treating its latest revival with skepticism. But the numbers are getting harder to dismiss. According ...

By Bill ZoniosFor decades, the pizza business was built on simple routines and old-school hustle. Orders were written by hand ...

PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code.

​Establishing a governance process enables businesses and organizations to take control of the entire lifecycle of a QR code—from creation and authorization to deployment, destination management, ...