Prediction: Unity Software Will Soar Over the Next 5 Years. Here's 1 Reason Why.

Unity Software ( U -6.87%) has experienced a volatile trading period since its initial public offering ( IPO) in September ...
VentureBeat

Zynga picks Unity Technologies to provide ads across its games

In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...
Pocket Gamer.Biz

Unity: Global rewarded ad engagement rose by 3.2% in 2023

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...
MarketBeat on MSN

Unity's New Trajectory: Why Its Stock Surge Is Built to Last

Unity Software (NYSE: U) has captured the market's attention with a powerful stock surge of over 100% year-to-date, pushing ...
Business Wire

Unity Ads Announces Availability of Mediation and Bidding

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Unity Mediation, inclusive of ...
VentureBeat

Unity reveals Ad Mediation and Bidding coming to its Dashboard

Unity announced today the availability of Unity Mediation within Unity Ads. All users of the Unity Dashboard will be able to access these integrated options, starting today. Unity Mediation, which ...
Game Rant

Game Devs Boycott Unity Ads Over Controversial Fees

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...
Forbes

Unity Now Serving Mobile AR Ads

Tony Parisi, Unity’s Global Head of VR/AR Brand Solutions grabbed me after our panel on food tech at the NY Food Festival to tell me about an upcoming announcement of a special project he’d been ...
Seeking Alpha

Unity Makes Ad Quality Tool Free to Help Improve Ad Experience and Player Retention

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now ...
The Motley Fool

Why Snap's Deal With Unity Software Could Be a Win-Win

Snap tethers Snapchat to Unity's growing ecosystem of game and ad technologies. Unity will add support for the Snap Kit SDK (software development kit) to its game engine -- which powers over half of ...
Forbes

Unity CEO John Riccitiello On The $4.4B ironSource Acquisition

Unity, a 3D development environment, game publishing platform, and mobile monetization provider that powers the technology behind about half of games published globally today acquired “app economy ...