As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

No, baby doesn’t need an antioxidant serum, but it’s never too early to start teaching about skincare and products. “At a young age, begin talking to your child about their skin during bath time. This ...

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