Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...
Writing precise emails is more doable with AI as a drafting and editing partner than as a replacement for human judgment ...
Getting email personalization right — and, more importantly, implementing it at scale — is what can really move the needle ...
Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...
Business.com on MSN
10 tips to keep your emails out of Gmail’s promotions tab
Learn 10 practical ways to keep your marketing emails out of Gmail’s Promotions tab, improve deliverability and give ...
CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...
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