It may not be a glamorous product, but toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively straightforward. However, ...

(Not a member? Read the full article here for free.) I didn’t realize that my toothpaste — Colgate Fresh Max (I cringe now) — was the reason behind my bleeding gums and constant ulcers… until I turned ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus Claims has recommended that Procter & Gamble discontinue advertising claims for Crest Sensitivity Treatment & ...

The U.K.'s Advertising Standards Authority (ASA) has ruled that Purity Laboratories' Beverly Hills Formula whitening toothpaste ads exaggerate the time it takes to whiten teeth. The ads claimed to ...