Effective PR goes beyond press releases; it’s crucial for reputation building, trust and market differentiation. Emerging brands should leverage owned media channels and engage in digital storytelling ...

In a recent BBC Radio 4 interview, Martin Sorrell – who left WPP in 2018 to launch rival holding company S4 Capital, which is also home to the media agency Monks – declared the death of PR by saying: ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS, an experienced agency MD with 25 years in the communications industry. When I started in public relations, it was all about bylines, ...

Taylor Webster, the New Jersey native at the forefront of emerging sounds and artists as the Music Lead at Metro PR. Music is a universal force that transcends time, telling stories of both the ...

How Lulu Cheng Meservey is turning public relations into a public brawl, one A-list crisis at a time. Virgílio Bento was in a bind. He wanted to spread the word about his growing healthtech company, ...

Los Angeles-based public relations firm Dreamday, founded by CEO Lauren Kleinman in 2019, is credited with coining the term. The firm describes performance PR as a data-driven strategy that combines ...

Independent Communication Consultant & Author, explains the dynamics behind WPP exploring sale of PR arm Burson ...

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

NPR's Andrew Limbong speaks with public relations manager Molly McPherson about the ongoing publicity fight between actors Justin Baldoni and Blake Lively. Any time there is news, watch out for ...