Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.
High-value customers are the lifeblood of any growth-focused business, and unlocking their potential helps you maximize ...
Marketers missed the real story while they scrambled to rebuild audience targeting without cookies: LLMs weren’t just ...
Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...
Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...
The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung ...
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