It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (AP) — British perfume brand Jo ...

Will Levis' cologne is just mayo-ey enough. The Tennessee Titans' second-year quarterback went viral Tuesday for his partnership with Hellmann's on "Will Levis No. 8," a signature "parfum de ...

Add Yahoo as a preferred source to see more of our stories on Google. The tricky thing about parody is it's only funny when performers don't let their audience know that they know what they're doing ...

That's right. Tennessee Titans quarterback Will Levis has taken his love for mayonnaise to a whole new level by teaming up with Hellmann's to create his own scent dedicated to the eggy condiment: Will ...

A fragrance expert reveals what you're doing wrong (and how to fix it).

The tricky thing about parody is it's only funny when performers don't let their audience know that they know what they're doing is funny. "Weird Al" never winks to the camera and says "get a load of ...