I’ll admit it: When it comes to instruments, I’m a pretty emotional guy. What’s that phrase?—I think with my heart, not my head. I’ll buy an instrument only if, when I pick it up and play it, I feel ...

FORT WAYNE, Ind. (WANE) – A few Gibson Brands guitar customers are getting a special and custom Christmas delivery this year. At the end of October, 13 limited edition Adam Jones 1979 Les Paul Custom ...

FORT WAYNE, Ind. (WANE) — A batch of limited edition Gibson guitars valued at $95,000 that was headed for Sweetwater of Fort Wayne was stolen off a delivery truck outside Indianapolis last week.

Guys... If you've had your eye on a new Fender Strat or Tele (or maybe a P-Bass or Jazz bass), the time to act is NOW. Sweetwater's Guitar Gallery Sale has some ...

To some people, guitars are almost as essential as toilet paper. While the Covid-19 pandemic wreaked havoc on the global economy, seriously hurting and shuttering many businesses, some companies — ...

Fort Wayne is an underrated yet dynamic city known for its low living costs, but for musicians it holds a different attraction. The northeastern Indiana town is home to one of America's largest music ...

Following yesterday's news of an Epiphone guitar giveaway, Gibson Gives has partnered with two other companies to offer three months of free premium membership to a groundbreaking guitar learning ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Future Ordering an ...

Sales at music gear e-commerce retailer Sweetwater once again reached a crescendo in 2022. The privately-held company said it achieved $1.57 billion in sales and saw revenue growth of 9.5% year over ...

Cyber Weekend is very nearly done, and the same can be said for the Sweetwater Black Friday deals, which are set to end at midnight tonight. For now, you can still bag discounts of up to 80% off an ...

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...

Ordering an electric guitar online will usually lead to a nervy few days at the best of times, but when this metal fan’s swanky new Jackson guitar failed to turn up after three weeks and threatened to ...