Earlier this decade, pop ruled the Billboard charts, and it seemed like every week, the top 10 on the Hot 100 was dominated by artists pushing new electro jams. In the past few years, as streaming ...

NEW YORK, NY - DECEMBER 06: Ava Max attends Billboard Women In Music 2018 on December 6, 2018 in New York City. (Photo by Mike Coppola/Getty Images for Billboard ) Since releasing “Sweet But Psycho” ...

Ava Max cuts all her own hair, even her wigs. Three years ago, using a pair of shears and heated tools, she created the much-discussed hairstyle she has now — parting her blonde hair down the center, ...

Last summer, Ava Max, a little-known newcomer from Milwaukee, foreshadowed a shift in the pop trajectory in the United States when her vivid single "Sweet But Psycho" cracked the top 10 on the ...

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. After being stuck in second place for a handful of weeks behind ...

Ava Max’s Heaven & Hell was the most-streamed debut album by a female EDM artist in 2020, and it’s not hard to understand why. Since her debut single, “Sweet But Psycho,” was released in 2018 and ...