Still struggling to stay afloat after the 1954 merger with Packard, Studebaker joined the emerging personal luxury car market with the Hawk series in 1956 (following the limited-edition 1955 Speedster ...
In 1955, Studebaker launched the Speedster, a limited-edition two-door hardtop based on the President. Its success prompted the automaker to join the emerging personal luxury car market with the Hawk ...
My Car Story With Lou on MSNOpinion

Vroom into nostalgia 1963 Studebaker GT Hawk revival

The GT Hawk returns with style. How does this revival capture the spirit of Studebaker’s golden era?
From a certain point of view, it’s a good thing that Studebaker barely had two nickels to rub together in its later years. Otherwise, they might never have relied on the 1953 Starliner/Starlight coupe ...