A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan shows up and reminds everyone what the fight is really about: placement, audience, ...
NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...
NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of ...
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