Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Similar to competing social-media platforms, Meta is investing further in creator marketing and live streaming. As part of IAB’s newfound global creator week, the tech giant announced the launch of ...

Kineto, an AI company spun out of JetBrains (the maker of IntelliJ IDEA and Kotlin), today launched multiple solutions to ...

Overview:  Higgsfield lets users generate video content from text prompts, reference images, and product links, reducing the need for traditional filming d ...

U.S. ad spend on the creator economy is projected to reach $37 billion this year, a 26% increase from the $29.5 billion spent in 2024 and almost three times the $13.9 billion spent on the channel in ...

On average, U.S. consumers spend about two and a half hours per day on social media, with Gen Z topping five hours a day, per S&P Global Market Intelligence Kagan data. Walmart is looking to connect ...

As creator marketing breaks out of its silo and becomes embedded across the full marketing system, brands need a more sophisticated approach to manage increased budgets, scrutiny, and risk. "The way ...

Spread the loveIn an age where digital presence is everything, finding ways to spread your message quickly and effectively ...

Forbes contributors publish independent expert analyses and insights. Ashlee Difuntorum is an entertainment litigator who covers new media. This voice experience is generated by AI. Learn more. This ...

As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it. “I think that 2025 was ...

TikTok dances won't make you an A-list celebrity anymore. But niche content creators make substantial incomes and are having a moment.