After a decade in business, Stio, the Jackson Hole-based outdoor gear brand, decided to create its very first pair of shoes. Instead of creating a hiking or snow boot, it hired top shoe designer ...

With memorable shoes come memorable advertisements. Through decades of evolving fashion, some of the most famous footwear brands have released iconic commercials and marketing campaigns that have ...

Barefoot footwear brand Xero Shoes already made a major leap from the road and trails onto the court in 2025 by launching a basketball shoe worn in the NBA. The next step moves Xero outside onto the ...