Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

Soft plastics are sometimes even more productive than live bait for redfish. Courtesy Z-Man Saltwater fishing lures are versatile, offering nearly unlimited ways to target inshore and offshore species ...

It swims, it wiggles, and it’s powered by a motor—this robotic animated lure is designed to mimic real fish and attract big catches. But does it actually work? We test the Animated Lure in real ...

The field of robotics is transforming how we deliver packages, how we raise our kids, and now the technology is poised to change how we fish. Let us introduce you to the Zombait, a robotic fish insert ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

Anglers looking for an edge when trying to catch those larger than life trophy fish, might be interested in a new piece of tackle call the Nano Lure. The Nano Lure is a new patented robot fishing lure ...

It would be easy to assume that with such a variety of species swimming in the bays and inshore waters of the U.S. you’d need a book to cover the best saltwater lures. That couldn’t be more untrue.

Similar to years past, glide baits were once again a trend at this year's ICAST show. There are several big bait options for the freshwater crowd, including a three-in-one mega glide bait from SPRO as ...

A very good friend of mine and a great teacher, Hawaiian Capt. Mike Rand, once said to me, “Marlin fishing is a simple thing that we make complicated, only to realize just how simple it is.” No truer ...