Health and wellness brand Ritual has dropped a new sleep study, just in time for a Black Friday sale on its popular line of stress relief supplements. Beloved by celebrities like Vanessa Hudgens, ...

Ritual earned $250 million in retails sales across direct-to-consumer e-commerce, Amazon, Target and Whole Foods Market in 2024. Katerina Schneider’s story is familiar to many women. While pregnant ...

Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. When Kat Schneider founded Ritual in 2016, her mission was ...