The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

Can AI not just analyze human behavior, but interact with it, shape it, and outperform people at tasks we thought only humans ...

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

AUSTIN, Texas – A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. Randomized experiments split ...

We’ve also had some research findings that throw cold water on the concept, at least in the US. Three studies that gave out unrestricted cash to Americans during the pandemic found nulls on all the ...

Pain is hard to measure. One person’s “ouch” is another’s agony. Now, scientists say they’ve found a better way of assessing ...

Trump’s definitive statements that Tylenol use during pregnancy causes autism suggest certainty that the science does not ...

In order to make smart decisions at work, we need data. Where that data comes from and how we analyze it depends on a lot of factors — for example, what we’re trying to do with the results, how ...

Cybersecurity training programs as implemented today by most large companies do little to reduce the risk that employees will fall for phishing scams–the practice of sending malicious emails posing as ...