Timing isn’t just about picking a date; it’s about understanding the broader context in which your product will be introduced. A well-timed launch can capture attention, while a poorly timed one can ...

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...

Unveiling your company’s latest product is more multifaceted than it was even a few years ago. Whether you’re selling IT management services or consumer packaged goods, an ever-increasing shift to ...

If you want to successfully launch a product, one of the most important things you can do is to make buying it as easy as humanly possible. So advises Mark Nelsen, Chief Consumer Product Officer at ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Silent launches allow businesses to stress-test products with a smaller audience, gather feedback and refine offerings without the pressure of living up to the hype. While large-scale product releases ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...