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Amazon has confirmed it’s increasing ad load on Prime Video. This puts it above Netflix but still below ad-heavy platforms like Hulu and Paramount+. The decision comes after the company told its ...

Amazon has announced a new feature in Prime Video called ‘Clips’ which it says is designed to deliver short-form, scrollable video content to viewers. Prime Video’s Clips feature aims to mimic the ...

With the unification of the two OTT services, Prime members will gain access to an extensive library of originals and exclusives across all devices, Amazon India says.