When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies. Here is ...

It's much easier to market your business when customers readily associate a face with your brand. Many companies, from Apple to Zappos, have drawn success from their leaders' knack for capturing the ...

Fundamentally, brands help people make choices — and that’s true whether we’re talking about products, objects, or humans. When it comes to personal brands, those choices may involve high-stakes ...

Gestalten’s Los Logos 6 catalogs the best emblematic logos for companies looking to borrow some heritage. Take an observant walk through a neighborhood described as “hip” (Brooklyn’s Williamsburg ...

On Thursday, Mikaela Shiffrin launched her own personal brand and logo and announced a new podcast series which will debut later this month. The brand “unifies her athletic achievements, partnerships ...

BTS member Jungkook's brand logo has been registered in eight countries, including the United States, Europe, and Japan, marking a significant milestone in his career ...

As business owners we know that branding our business is important, but what about branding ourselves? Today I have the honor of interviewing Dan Schawbel, the leading personal branding expert for Gen ...

On Thursday, Mikaela Shiffrin launched her own personal brand and logo and announced a new podcast series that will debut later this month. The brand “unifies her athletic achievements, partnerships ...