Oh, the sweet possibilities of a great perfume. It’s an unseen accessory that can preserve memories, awaken the senses, and even disarm people with its delightful (or off-putting) smell. For years, ...

Business Insider spoke to three perfumers about the coming 2025 fragrance trends. Maximalist fragrances, like bold florals, are cycling back into popularity. Consider testing out a rice scent or ...

Luckily, the new crop of Indian perfumers aren’t content with being just the source of perfumery's most coveted spices ...

A woman flew from Australia to meet with Louis Vuitton master perfumer Jacques Cavallier-Belletrud in the South of France. A lover of fragrance, she wanted a made-to-measure perfume. But more than ...

Although fall and winter have some overlapping qualities, the seasonal shift can impact what scents people are reaching for as falling leaves turn to snow. Business Insider spoke with two professional ...

When Dannielle Sergent decided to start making and selling perfumes, the scents that compelled her were lichen, tomato and "soft warm carrot." That was in 2010. In a plummeting economy, the San ...