Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping campaigns decline 32%. BORåS, SWEDEN, January ...

Meta Platforms, Inc.'s AI advancements drove 21% revenue growth in Q4, enhancing ad performance and monetization, justifying a 'Strong Buy' rating with a fair value of $793 per share. Significant ...

This article first appeared on GeeMee's website. In today's fiercely competitive mobile app landscape, developers and advertisers struggle to enhance ad effectiveness and boost user engagement. GeeMee ...

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store ...