For decades, researchers have assumed that people overestimate the risk of dramatic causes of death, such as road traffic accidents. The reason given for this was that such deaths are the subject of ...

A study explored perceptions of the effects of secondhand smoke from cannabis and tobacco and found that most participants believed cannabis consumption posed fewer health threats than tobacco use.

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

A new survey commissioned by Haypp Group, parent company of Nicokick.com, and conducted by Censuswide suggests that a large segment of U.S. adults misunderstands the relative risks associated with ...

A person’s appetite for risk speaks volumes about them. Someone who likes to gamble is a risk seeker, while someone who doesn’t is risk averse. Risk preferences extend to many areas of life. Consider ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

Every year, countless deaths are attributed to the misuse of drugs and alcohol. When it comes to understanding the risks, though, there are often discrepancies between our perceptions and reality.

Short but severe episodes of flooding from hurricanes in Texas and Florida triggered a nationwide increase in flood insurance sign-ups depending on how socially connected a county was to the flooded ...

When it comes to e-cigarette warning labels, respondents in focus groups organized by Cornell University researchers were clear: Give it to me straight. But approximately 20 years after they hit the ...

Of all severe weather conditions reported in the United States, heat is by far the deadliest. According to ...