Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Pepsi’s bold Super Bowl ad pokes fun at Coke with a polar bear twist, pop culture parody, and a dramatic taste test that left viewers buzzing—and divided.

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be arguing about for years. Mark Ritson asks whether this is a masterstroke of ...