It's spring o'clock, do you know where your white sneakers are? Warmer temperatures are beginning to make making an appearance, which mean it's time to slip on the MVP of any spring wardrobe: A ...

They’re made of leather and suede, and come in colors such as deep caramel and citrus yellow. Clearly, these are not your father’s Pro-Keds. The iconic sneakers, which rose to popularity in the late ...

It`s not every day a plain, old-fashioned, low-tech sneaker can flip through the fashion magazines and see itself copied right and left by the likes of Ralph Lauren and Calvin Klein. But such is the ...

Forbes contributors publish independent expert analyses and insights. I write about how to grow retail and ecommerce in the age of Amazon. This article is more than 7 years old. While many retailers ...

Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window) Click to share on Reddit (Opens in new window) Click to print (Opens in new window) Riding on the ...

Keds have been alive longer than Betty White, Dick van Dyke, and Marshmallow Fluff. The brand turns 100 years old this year, and it’s already celebrating with Ciara-endorsed blowouts. But if the brand ...

WHEN marketing retro sneakers, marketers face a challenge: how do you sell them to consumers too young to be nostalgic for bygone eras? Keds, a 94-year-old brand owned by Collective Brands, thinks it ...