In March, Olay announced local male heartthrob Li Yifeng (李易峰) as the brand's ambassador in China. After first gaining attention in a reality singing show, Li rose to fame through his popular roles in ...

Olay has launched a new campaign to empower women to express beauty in their own way. The campaign, 'Fearless of judgement,' is conceptualised by Grey Hong Kong, and is the first part of a series ...

The agency notes that in a society where many people have no siblings, best friends are a significant source of support and companionship. Olay's 'Besties' campaign falls under the brand's 'Fearless ...

To do this, the Procter and Gamble brand is using 100 female influencers in the country on social media and a film on female celebrities to share their personal stories. In the film, female ...

LG Electronics has appointed former vice president of Olay Greater China Hyoeun Kim for its global marketing centre. Kim began her career with P&G in 1999 and developed her brand-building expertise in ...

BEIJING: Olay, L'Oréal and KFC were among the biggest advertisers in China during the first half of 2010, new figures show. According to CTR, the research firm, adspend in the country rose 17% to ...