The attention-grabbing Super Bowl commercial emphasized the importance of early screening. The Super Bowl shed light on breast cancer awareness and early screening in a new Novartis commercial ...

A year after Novartis drew viewers’ attention to breasts to advocate for breast cancer screenings during the Super Bowl, the pharma giant is back with 60 seconds of relaxed buttocks to support a new ...

Do ad creatives like that Novartis butts into the Big Game? For its second year in the Super Bowl, Novartis, a global innovative medicines company and the official pharmaceutical partner of the NFL, ...

The Super Bowl is three days away and Novartis is gearing up for its advertising debut at the big game. The Swiss drugmaker announced last week that it will air a 60-second ad during Super Bowl LIX to ...