The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Praneeta Pujari Dynamic ...

Prices that deviate from the expected light up our brains in differeent ways depending on if they are too high or oddly low. A new neuromarketing study reveals consumers have dedicated neural circuits ...

Pricing feels deceptively simple until you are the one staring at Stripe dashboards at midnight, wondering whether your ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...