A typical instance of the benefit of music talent shows is how Nigerian Idol, one of Nigeria’s biggest reality TV shows, improved the lives of 12 musicians. Gerald, Abigail, Jordan, Itohan, Banty, ...
Martin Mabutho tells Pulse about BBNaija, Nigerian Idol, ads, sponsorships, placements, stan culture and more. Social media activity hit around seven figures every 24 hours, viewers hit just under 100 ...
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