Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night. The trick is this elf moves to a new spot each day, and when the children ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Share your photos! The Elf on the Shelf tradition has become a beloved part of Christmas for many families, but coming up ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

The Town Talk wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" traditionally keep an eye on children and make an overnight trip to report behavior ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing ...

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps ...

The good old Elf on the Shelf. You know, that dreaded-by-parents, yet desired-by-kids-everywhere Elf on the Shelf. Our elf’s ...

Instead of an elf, a mischievous mountain friend “Rip the Ski Bum” is dashing through Main Street, hiding in local businesses ...