Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night. The trick is this elf moves to a new spot each day, and when the children ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" traditionally keep an eye on children and make an overnight trip to report behavior ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing ...

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps ...

Every time she gets close, he digs in harder, wrapping his entire gigantic Maine Coon body around the elf with the intensity of someone protecting their last chicken nugget on earth. It is dramatic.

Instead of an elf, a mischievous mountain friend “Rip the Ski Bum” is dashing through Main Street, hiding in local businesses ...

During her chat with @EdEastonJr, Kansas City Chiefs Executive Vice President Lara Krug discussed the Kingdom Scout Elf ...

She wowed the crowds on America's Got Talent, then acclaimed Ballerina Ashlee Montague left the KTLA Weekend Morning News ...

The good old Elf on the Shelf. You know, that dreaded-by-parents, yet desired-by-kids-everywhere Elf on the Shelf. Our elf’s ...