Chicago Bulls guard Isaac Okoro has stopped wearing his signature HOLO shoes and begun wearing Nikes with the Swoosh logos ...

Official images and shopping information for adidas Basketball's 2026 NBA All-Star Weekend sneaker lineup.

Every year, each team hosts their annual NBA Media Day. In addition to fielding questions from the media, players get to put on a fresh uniform and lace up clean sneakers for their photo shoots. These ...

For basketball fans and sneakerheads, there is no better sporting event than the NBA on Christmas Day. The league schedules the best matchups between championship contenders, while players debut their ...

The modern sneaker culture in the NBA began with Michael Jordan. Back in 1985, he wore the first Air Jordans — a bold red-and-black pair that broke the league’s uniform rules. Instead of fading away, ...

View post: 3 Things the Seattle Seahawks Must Do to Win Super Bowl LX Adidas Yeezy sneakers were once some of the most sought-after shoes on the market. In some circles, they are still highly ...

As one of the league's leading pregame and postgame sneaker philanthropists, known for giving away his kicks to young fans in every arena, Utah Jazz star Donovan Mitchell took yet another step in ...

EXCLUSIVE: Sean Menard’s docuseries The Sneaker Boom explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s, and we’ve got a trailer for the ...

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While only four teams remain in the postseason, several of the league's biggest signature shoe stars are still in the hunt for a trip to the NBA Finals. LeBron James, facing off against the Boston ...