There was a time when businesses would hire artists to write and record jingles for their ad spots. Now, though, it seems that the age of the jingle has passed. In recent years, commercials have ...

The University of North Texas recently announced that starting in fall of 2025, it will offer a BA degree in Commercial Music, which will focus on “the contemporary music-making process from the early ...

This could very well be speculative. However, Martin Scorsese’s famed editor Thelma Schoonmaker once spoke about this situation in an interview with Empire Magazine years ago. Allegedly, Scorsese ...

What do you get when you connect the 1970s television shows “Beat the Clock” and “Hogan’s Heroes” with a fascinated 4-year-old? A Lake County symphony conductor, of course. “My first thoughts of ...

EDM in commercials? It's definitely nothing new. Dance music has helped sell a lot of products over the years, but with the current buzz that the EDM scene has, corporate dollars are finding new ways ...

Startup ElevenLabs said it has launched a new service called Eleven Music that lets individuals and businesses generate their own music with its artificial intelligence model. Users enter a prompt in ...

If you've been loving the 2024 NBA Finals commercial with "The Toast" to the championship series, its jazzy music comes from an unexpected place. The music for the commercial actually comes from the ...

Many popular songs were initially discovered through advertisements. Apple was especially known for propelling various artists into successful music careers, thanks to featuring them in their ads.

How music is selected to go with graphics or to a commercial break as part of FOX Sports’ broadcast of the World Series is one part art, one part personal preference, and one part planned. Here’s how ...