As an industry veteran in the marketing, media, and television industry with over 30 years of experience, I have a problem with the term multicultural marketing. I’m a Hispanic, female founder of a ...

Over the past months, we have been reading about how advertisers have increased their investment commitment towards minority-owned media companies. While this is a critical movement, missing from the ...

As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders ...

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural ...

Multicultural marketing has been gaining popularity in order to prevent unconscious bias and potential discrimination in marketing campaigns. The world is becoming increasingly globalized and ...

Historically, Pharma’s commitment to multicultural engagement has been inconsistent, partly due to the level of effort and cost to generate insights and create more diversified content. Now, the ...

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and ...

It should be a no-brainer. To mitigate health inequities that continue to plague the country, pharma marketers must invest in multiculturalism and target diverse communities. In the process, they’ll ...

Stellantis has hired Detroit-based agency Ignition Media Group in a bid to bolster its multicultural marketing efforts. The shop will serve as a “sounding board and multicultural thought partner” on ...

LAS VEGAS--(BUSINESS WIRE)--Last night, during the 2023 ANA Multicultural Excellence Awards Gala in Las Vegas, Pod Digital Media (PDM) was presented with the 2023 ANA Multicultural Excellence Award in ...

HBO and Max Multicultural Marketing Chief Jackie Gagne has departed from her role at the company after four years, having worked for the brands in some capacity for more than 13 years. The company ...