Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents) per cone. Today, it has ...

Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, ...

(Back row, sixth from left) Muhyiddin, (back row, fifth from left) Hani Husna, (front row, seventh from left) Mixue general manager Wang Wei Long, APAC marketing strategy lead Fang Zhe Can and Guo, ...