No towel is wet or big enough to cool off this company’s growth. Mission Athletecare, whose high-tech cooling towels have become a staple for stars like Serena Williams, Carmelo Anthony and David ...

Sure, David Wright and 'Melo wear MISSION's cooling clothes, but the company and its new investors expect to take them worldwide. New York-area startups and venture capitalists are making funding ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can wet any towel for a refreshing cool down, but these towels are designed with highly evaporative ...

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Water, sunscreen, an umbrella for shade: There are only so many tools to combat Houston's heat if you have to be outside. Now Mission, the makers of the Enduracool Towel say you should have one in ...

Miami-Dade artist-in-residence Xavier Cortada uses his newly designed cooling towel he created in partnership with Mission to celebrate the launch of the #KeepCoolMiamiDade extreme heat awareness ...