WhatsApp, Meta
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Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new revenue stream.
The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery section, and advertisements embedded in the Status feature, WhatsApp’s answer to Instagram Stories.
Meta (META) stock rises after announcing plans for WhatsApp to introduce ads, using some user data to target advertising. Reddit (RDDT) stock pops after releasing new artificial intelligence (AI) advertising tools,