When are you supposed to build an economic value model to justify a proposed information technology investment? Whenever the CFO or CIO asks you to. But a more subtle answer rests in a decision ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

The following excerpt is from Riaz Khadem and Linda Khadem’s book Total Alignment. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Jaime Meritt is Chief Product Officer at Verint, overseeing product management for the company's market-leading CX Automation solutions. A recent MIT study found 95% of organizations aren’t reaping a ...

One buzzword that everyone is sick of hearing and experiencing: siloes. The Big Tech companies are motivated to continue developing their own infrastructures – and that develops siloes and a bias ...

Has media measurement finally reached a breaking point? With streaming, CTV, traditional linear and social platforms all demanding separate analytics approaches, broadcasters are increasingly being ...

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term strategic partnership, and this means Roku data will now be incorporated into ...

If you really want to thrive as an organisation, you need to know how to measure the success of all of your combined marketing efforts and share these insights across the entire organisation. If you ...