Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.

Foot Traffic Attribution connects devices exposed to advertising with subsequent visits that a measurement provider can observe at physical locations. It has become a common component of retail, ...

Upfront negotiations are over, and the fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving ...

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Nielsen is set to acquire digital ad verification platform DoubleVerify for $2.15 billion in ...

Recognition highlights Acentra Health’s commitment to improving healthcare quality through effective performance measurement ...

Advertisers across Nigeria have voiced their support for the newly introduced audience measurement system. They emphasize that access to dependable data will optimize the allocation of billions of ...

Analysis of more than 1,200 scored AI answers shows the same brands, asked about with the same buying questions in the same month, were mentioned in 81% of one AI engine's answers and just 43% of ...

Fragmentation isn’t reversing. Nobody credible is arguing it will. The leagues that figure out how to measure their scattered audiences accurately, and prove that measurement to buyers, are the ones ...

TAM Media Research has applied for a ratings license under India's new policy, aiming to enhance audience measurement through ...

DAZN Media+ (formerly Foxtel Media) is unifying cross-media audience measurement across its linear and streaming video ...