You know a sector is getting complicated when experts start referencing a diagram called a ‘supergraphic’. That is how Scott Brinker refers to his illustration of the 6,829 marketing technology ...

What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution? From dealing with legacy tech to determining whether to adopt a software suite approach or a best-in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to steer clear of and how to build a smarter, more connected stack. Your ...

Buying martech has never been easier, and the options have never been more plentiful. Every year, the martech landscape gets even more crowded—new solutions piling up with seemingly no end in sight.

If you’re a martech leader, you’re probably feeling a bit stressed — and for good reason. Stakeholders across multiple departments depend on your choices, which underscores the magnitude of your ...

Creating phygital CX at scale In order to create a seamless phygital experience for consumers it is very crucial for brands to choose the correct marketing stack that works for their business. Thota ...

According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond? When the first Martech supergraphic was ...

The number of marketing technology – or martech – companies has exploded over the last few years, and has spawned a healthy amount of M&A activity in the process. “This is a huge market. IDC predicts ...

According to a survey by Punt Partners released last year, 48% of businesses have implemented martech at scale across the customer journey suggesting a significant adoption of marketing technology in ...