CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow. This process is a great rule of thumb and can really help you turn your ...

Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...

Effectively implementing real agile marketing should get your team beyond being order-takers to becoming real drivers of ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

Great marketing extends well beyond the most recognizable elements — logos, taglines, creative, messaging, positioning and, yes, even beyond content. The best marketing cultivates experiences across ...

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who ...

You have /5 articles left. Sign up for a free account or log in. I am currently taking an Introduction to Marketing course on Coursera as a way to think about the ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...