Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

Small or independent fashion brands need strong marketing plans and strategies in order to gain footing in a saturated industry. Marketing plans for fashion brands should have clearly defined ...

Fashion executives expect to spend more on brand marketing than performance marketing in 2024. Credit: Shutterstock. According to McKinsey’s State of Fashion 2023 report brands may lean into brand ...

Fashion marketing has long been a playground for the avant-garde, but increasingly, a sense of monotony has settled in, leaving creativity to take a backseat to the comfort of the familiar. Luxury ...

To receive the Vogue Business newsletter, sign up here. This story is part of The Business of Influence, a series charting the evolution of fashion’s creator economy, where there’s profit to be made ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...

Forbes contributors publish independent expert analyses and insights. I write about fashion, beauty and home décor. If you looked at your Instagram, Twitter and any form of social media this past ...

KALAMAZOO, Mich.—Western Michigan University's Lawson Lunatics—recognized by the NCAA among the best fan sections in college hockey—have an extra reason to cheer this year: The Broncos are celebrating ...