Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

Western Mass News is getting answers on whether kids in our area are just playing dress-up, or if beauty brands are intentionally marketing to them.

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

HOUSTON — If you have been on TikTok recently, you might have noticed the hashtag #sephorakids trending. Young girls, some looking like they are still in elementary school, are swarming the beauty ...