This community sits on the water and offers tons of fresh air adventures for locals and visitors, with lakefront parks, an ...

For a lovely place to explore just outside of Madison, Wisconsin, head to this small village with a swim beach, country club, ...

To the untrained eye, the topographical drama of southwestern Wisconsin can feel out of step with the rest of the Midwest. Steep ridges, bucolic hills and rivers that twist around limestone bluffs.

MADISON, Wis. -- Tourism spending in Madison and Dane County topped $1.55 billion for the first time ever last year, Destination Madison announced Tuesday. The county saw a record 9.2 million visitors ...

Shorter river cruises were in demand. Now, itineraries are lengtheningAvalon president Pam Hoffee said that the desire for longhaul travel; interest in garnering more mileage out of air costs; and ...

MADISON, Wis. (WSAW) - Gov. Tony Evers, together with the Wisconsin DOT and the Wisconsin Department of Tourism, has released the 2025-26 edition of the Wisconsin State Highway Map to help ...

MADISON, Wis. (AP) -- One of the industries hit hardest by the coronavirus pandemic is showing signs of a rebound in Wisconsin. According to the United States Travel Association's September data, ...

MADISON, Wis. (WSAW) - Wisconsin’s tourism industry saw its third consecutive record-breaking year of economic impact in 2024. On Tuesday, Gov. Evers announced the tourism industry generated a ...