How much is a logo worth?

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially, however, the ...

The new regime at DC Studios, led by James Gunn and Peter Safran, has already started putting their stamp on the division’s output with rebooted film and TV slate. Now they are also revamping the ...

Paul Stanley indulged in a little sentimentality on social media this week when he shared a picture of a hand-drawn flyer he made for the 50th anniversary of a Kiss club show. “KISSTORY - FIFTY YEARS ...

If you want a professional-looking logo for your business or blog but don’t have enough money to pay a graphic designer – or time to learn how to make it yourself – you’re in luck. In 2024, much like ...

When Sam Walton opened the retail giant in 1962 with its first store in Rogers, Arkansas, it was named "WALMART" with a straight blue logo. Source: Walmart Museum The then-fledgling retailer decided ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Logo design is tricky — just ask Sears. Last month, the retailer unveiled a new logo and slogan as part of a rebranding campaign. But many observers criticized the changes, pointing out how similar ...