Engagement. Overall, LinkedIn engagement is increasing – in fact, it’s up 44% year-on-year.

“I find LinkedIn engagement pods to be a desperate ploy for visibility. If your post cannot get traction on its own (organically) then you should probably start with a new content strategy!” ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

getty While LinkedIn is a great place to connect with others in your space and share your unique perspective on industry problems, engagement isn't always guaranteed. Because the platform boasts ...

LinkedIn posts with links get more interactions than posts without links. Carousels have the highest engagement rate of all post types. Video content on LinkedIn grew by 53% with engagement up by 87%.

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

LinkedIn started off as a way to share your resume online and find jobs. It still is an effective recruiting tool, but it has grown to be so much more. It is also now a great place for meeting ...